In the involvement with the debriefing of the impact of the Ukrainian war through a Integral Jungian Coaching lens, an interesting interplay of Blue and Yellow surfaced. Later, we realised that 1) Without Blue, real nationalism is not possible; 2) without Yellow, it is impossible to reframe the current reality into a view that can reframe; 3) that in Yellow, Beige resurface quite conciously; and that 4) in order to make sense of what is happening a frame that acts as psychological velcro is not only important for survival, but also to somehow anchor the horrific experience in a way of coping with trauma that is continuing. A realisation that witnessing the trauma, that can be described as Beige, somehow support the victims of horrors of war, to do body work, to normalise their experience and to bring a sense of belonging. And as one scratches on the surface, and the situation somehow is boundaried/contained, the most amazing Blue surfaces with proud positionality and identity, a remembering of what is right and a deep sadness that the Blue contextual environment that manifest in the outer world as buildings, art such as ballet and opera, and the collective caring of the whole of Ukraine as a SHE, somehow re-author the horror into a story of what collectively can be done to ensure a better future for all Ukrainians. In contrast – the question is asked why humanitarian atrocities in Purple does not attract the same international attention in the same way.